Five Reasons Social Media is essential for SEO

What the heck does social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding marketing channel that many businesses have only begun to take advantage of over the last few years. However, it’s crucial to make use of in particular if you’re putting resources into SEO. Although the benefits of social media might not be immediately apparent, they’re essential for SEO help. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some period of time. A social engagement is when users like, share, share, or tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank content. This allows search engines to identify what people find most useful and what their algorithms consider top-quality. If an article receives lots of social engagement It can be quickly indexable.

2.) Link Building

It’s long gone from the moment when you could simply make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create top-quality content that’s relevant. How do you reach websites that are willing to link to your site, if asking them directly would be thought to be “unnatural”? Social media can help. Social media can help you present your content in front of relevant audiences that may be influenced to link to it when it’s worthy of linking to. People who be able to share your content with their networks which increases the power of your content.

3) Amplification of content

It doesn’t matter how high-quality the content you publish, it won’t achieve much success unless you amplify it. Sure, email marketing is a great way to amplify content, but it can only be able to reach people who are in your database of marketing. You can reach new audiences via social media. When you share your content, the people who follow you will also spread it to their networks when they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. In return, you earn many relevant visitors and inbound links, as well as branding awareness and social signals These are all used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s credibility and aid in brand-name searches.

5.) Social Indexing

Since search engines index social media accounts, they are now showing in search results pages. This lets your brand show up in search results for branded searches on more than just your company website. But there’s more than that. Individual tweets from Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in the search results. It was only for a short time, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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