5 Reasons Social Media is important for SEO

What can social media have to offer SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing marketing channel that most companies have only started using in the past couple of years, yet it’s vital to take advantage of it when you’re investing funds into SEO. Creating and managing social media accounts is extremely crucial to support SEO efforts, although the benefits of social media aren’t always apparent. Out of the numerous reasons why you should consider social media as a part of your strategy for online Here are five reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time now. Social engagement occurs when people like, comment or share a tweet about content. The more social engagements a piece of content receives, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithms consider as high-quality. A piece of content can also be indexed instantly whenever it’s attracting a significant amount of social interaction.

2.) Link Building

It’s been a long time when you could get links from other websites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way to create quality content that is worthy of linking. But how do you reach sites who are willing to link to your website if asking them directly is thought to be an “unnatural” link building technique? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to link to it if it is worth linking to. Those people will also promote your content to their networks which will increase the impact of your content.

3.) Content amplification

You could create any excellent content you’d like to however it will not gain an enormous amount of attention without amplification. Marketing via email can be great method to boost content but it’s only going to reach those in your list of marketing contacts. Social media allows you to reach new audiences with your content. Once you share your content, your following will also connect with their friends when they are satisfied with the content. The people who share it will recommend your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic through inbound linking, social signals, and brand recognition These can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals

The brand’s identity and reputation can tell search engines an awful lot about the overall quality of your site’s content and how much it is trusted in its ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Since search engines are able to index social media websites these profiles are now showing as search results. This allows your business to be displayed in search results for search queries that are branded and not only restricted to your business’s website. It gets even better. Individual tweets from Twitter could be indexed and Socialwb.com/%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%aa%d8%a7%D8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%8a%d9%83-%d8%aa%d9%88%d9%83-tik-tok/ displayed in the search results. This allowed your content to be ranked higher in the results of a search. However, it was only temporary it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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